With the move to our new gym kept under wraps for so long, we wanted to take some time in this post to share some of the behind the scenes, before and after pictures, and thank all the individuals that were involved.
Also, we need your help Reign Fam!
Find out how you can help us with this transition into our new facility at the end of this post!
Ok, let’s get on with it.
Why Did We Move?
With the steady growth of our Gym community in 2016 and 2017 along with a lease soon coming to an end, we had to make a decision about the future of Reign in 2018.
(Our very first Christmas ReignFIT WOD | Christmas Eve 2014 | Can you find your coaches?)
Do we re-invest, take another risk and chase after a new vision for Reign or hang tight and continue to operate within the 3200ish sq. foot facility that we called home.
And after a lot of deliberation, we realized that…
“What started as a business led by 2 people working with a handful of clients had organically transformed into something so much bigger. Reign had so beautifully developed into a community that was passionate about life and it was filled with amazing individuals who connected with each other. Not only did our community grow, so did our team and we realized that this entire thing that started out as a small experiment was turning into something really SPECIAL.”
Over the last 2-3 years we became a tribe.
A really kick ass tribe!
And so we crunched some numbers, devised a game plan on how to set things into motion, and made the decision to start looking for a new home that could support both our Passionate Team and Reign Family growth.
And trust me when I say it wasn’t easy for us to leave…
The 4th st. Reign Fitness Location was the first big life decision we made together as a couple that would…
- Put our lives on hold, marriage and buying a home took a back seat (luckily we took care of 1 out of the 2 so far)
- Starting a family would also be put on hold.
- Opening that location would Solidify the reasons why Mesha left a 10+ year career in television.
But the memories didn’t just involve us…
It was the place that we would meet so many amazing people that we can now call family.
- We’ve witnessed members start families and watched their kids literally grow up there.
- Thousands of pounds have been lost there.
- Hundreds of PR’s.
- Coach Jodeci, Coach Willie, and Coach Megan all got their start there.
- We’ve stood alongside members as they went through marriages, divorces, career changes, moves, deaths, pregnancies, illnesses, and life’s challenges.
- We did life together as a community there. (Christmas parties, Summer BBQ’s, Throwdowns, Birthdays, Ladies Nights, Halloween Costume Contests, Thanksgiving, and a ton of challenges!)
- We lost one of our own Veteran Reign Fam Members to Cancer while we were at that location. (I know Mayra’s energy and positive spirit moved with us to this New Location. She would have definitely made it a BIG DEAL!)
Oh don’t forget…
I proposed to Mesha at that location.
“A lot of lives were changed in that gym including our own.”
We’re sad to see it go but equally excited to see what the future holds for our Reign Family!
Picking The Location
The most important thing for us when it came to finding a new location was staying in our neighborhood. We really wanted to be within 1-3 miles of the 4th st. Reign Fitness location and stay in the Renton Highlands/Newcastle area.
Not only is this area centrally located, we are at the convergence zone for some major highways including 405, I5, and 167. (This is important because so many Reign Fam members commute for work.) over the last 2 years, we were able to plant roots in the community and make connections with everyone from elementary school classes to local community groups.
(Big Shout out to Talbot Hill Elementary!)
We also like to think Reign breaks “older industry statistics” that say gyms have to be “X” miles from your home because we have members coming from all over including…
- West Seattle
- Columbia City
- Beacon Hill
- Maple Valley
- Federal Way
- Mercer Island
- and more…
In January 2016, we set a radius on a map, connected with our broker, and started looking for a new home for Reign.
We looked at every possible warehouse space available between 2,500 sq. feet all the way up to 10,000 sq. feet with the hopes that one would stand out but nothing.
“Not one gave us the tingly feeling and it seemed like the harder we looked, the further we got away from finding a real option.”
Then something amazing happened.
As Mesha went through the entire Lululemon Ambassador photo reveal process, we got to see our entire community rally around one individual and shower her with unconditional support.
It was truly incredible to watch and special to be a part of.
But how was this related to finding a new facility?
“Watching the Reign Fam rally around Mesha revealed that Reign wasn’t like every other gym and it didn’t have to be.”
We don’t have to be like a “crossfit” gym.
We are definitely not like a big box “corporate” gym.
We didn’t have to be like a “national franchise” gym.
“It didn’t matter where we went because Reign isn’t defined by the facility, equipment, or what’s written on the walls. Reign has been and will always about the individuals that make up our community.”
Veteran members will remember that there was a time when we didn’t even have a space to call our own and we operated out of a small corner in another gym.
Others may even recall our very first space, a small 1 car garage unit with horse stall matts and minimal equipment.
(The very first Reign Fitness. 1 dumbbell rack, 1 broom, and 1 Nalgene lol)
So, we broadened our search beyond the traditional “warehouse” style gym spaces popularized by Crossfit & Franchise gyms and focused more on spaces that we could envision “our” community in.
And then in May 2016, we toured a space that had the square footage to support our growing community, about 4600 sq. feet, but it needed a serious makeover for it to look like the gym we had envisioned for Reign.
The Design & Buildout
When it came to the design, a few things were at the top of our list…
Things like: how do members walk in, go change, put there stuff away, which way do they like to walk to get from point A to B, etc…
Can we use all the space or is there any wasted square footage?
Can we provide enough space for member amenities, an area to warmup, and multiple programs to operate at the same time.
Could the space support the creativity and ideas we have for it?
And then finally…
After going back and forth with what seemed like a thousand times, we decided to execute on the 3176 NE Sunset Blvd. location mainly because of the 5 year vision we had for our gym and the changes Renton had in store for the area.
(You may have seen some of the construction already going on in the surrounding area, New Library, New Park being built, etc.)
After a long summer of taking measurements, endless documents to sign, and crunching numbers…
We got the keys and game planned the execution of the makeover!
And We’re Not done!
With a lot of hardwork and dedication from everyone involved we were presented with an opportunity to get everyone moved in before the end of the 2017 and get a chance to transition into the 2018 New Year with a New facility!
And as soon as we knew that there was a chance…
We jumped at the opportunity and went all in.
Of course we knew that we’d be spending the rest of December finishing projects and fine tuning details but the thought that we could gift our community, all of you, with more momentum going into holidays was something we just couldn’t pass up.
So we went from a light jog into a full on sprint to meet our deadline.
By the grace of God and unconditional support from the Reign Family, we finished!
Loren B. (AM ReignFIT Squad) | Jack of all trades who was involved in everything from the moment we turned to key on Day 1 to probably yesterday.
Elmer (AM/PM Barbell Squad) | For taking on a commercial project for his community and supporting his friends (Mesha and I) in our life’s passion for fitness.
Reign Team (Your amazing Reign Coaches Willie, Megan, Jodeci) | This amazing team of Reign Coaches not only kept things confidential with the Big News for a long period of time (way easier said then done) but also didn’t miss a beat with their coaching and commitment to the Reign Fam.
We can’t say enough about the dedication our coaches have to this community. They serve with purpose and has always coached with a “Family First” mentality for Reign.
Make sure you to give them high five, hug, fist bump the next time you see them. They deserve it!
Jimmy (He’s there all day) | Jimmy opened up his toolbox and offered access to everything that we needed to complete the job. Truly grateful for his generosity.
Shane (On the comeback /AM/PM Member) | Available to help problem solve and lend a helping hand when we needed it!
Our Families For all their support through this crazy transition.
Reign Fam | Thank you to everyone for trusting our direction, your unconditional support, and for always being positive.
We Need Your Help
Now that we’ve built a new home which can serve more people, we need your help Reign Fam!
We need more amazing people just like you.
People that want to make a commitment to their health, be a part of an incredible community and have fun doing it.
We need your help to reach out to friends, family, co-workers, people from the community…
People you know who can benefit from being a part of Reign and who can also contribute to our amazing Reign Family community.
And because ’tis the season to give…
We are offering a little extra incentive to help give the gift of fitness along with spreading the word about our NEW FACILITY and even more amazing community.
All Reign Family members will receive 25% OFF any service to gift to friends and family!
This includes Trial Month Memberships, ReignFIT/Barbell memberships, Personal Training Sessions, and Nutrition Coaching.
For more information, please email firstname.lastname@example.org or talk to any Reign Coach.
Also, we will be offering the first 50 New Members to sign up a New Facility Founding Members Rate, check out the rates below. (It’s actually down to 41 spots as of today)
If you’re a non-member and interested in any of these offers or more information, please fill out the form below and we’ll be in touch!
Thank you again Reign Fam, we can’t wait to make some amazing memories in our New Home!
Be sure to keep your eyes peeled for our Grand Opening going down in January 2018!